1. Mandatory principles

• a legitimate, specific commercial purpose consistent with the contact's expectations;
• the minimum data and interactions necessary;
• truthful sender identity and a sufficient explanation of the reason for contact;
• a simple, free and effective way to object or unsubscribe;
• immediate suppression shared across the same customer's campaigns;
• human oversight and accountability for sources, rules and decisions.

2. Prohibited uses

BdrGo may not be used for:

• spam, fraud, phishing, malware, scams, pyramid schemes or false identity;
• harassment, threats, hate speech, discrimination or exploitation of vulnerability;
• continuing contact after an objection, unsubscribe request, block or applicable revocation;
• obtaining, inferring or segmenting sensitive data for prospecting without contractual authorization and a legal basis;
• approaching children or adolescents with an incompatible offer or without legal safeguards;
• violating copyright, trademarks, confidentiality, privacy or third-party platform terms;
• scraping data, automating actions or bypassing authentication, limits, rate limits or security mechanisms;
• selling, promoting or facilitating illegal activities or categories prohibited by the channels used;
• creating duplicate accounts, falsifying metrics or manipulating usage and deliverability.

3. Lists, public data and enrichment

The customer must know the origin of each list, record the legal basis and retain proportionate evidence. Public or licensed information may not be used outside a legitimate purpose, excessively or contrary to reasonable expectations. Data providers must be assessed for origin, licensing, quality and fulfillment of rights.

Files must be deduplicated, validated and checked against suppression lists before prospecting. Do not upload passwords, identity documents, complete financial data, medical records, biometric data or unnecessary secrets.

4. Email

• Use an authorized domain and sender with appropriate technical authentication.
• Do not use misleading subject lines, false conversation continuity or a nonfunctional reply address.
• Identify the company and provide a working unsubscribe mechanism in prospecting messages.
• Respect bounces, complaints, blocks, suppression lists, frequency and reputation.
• Do not buy or use lists whose origin and permission cannot be demonstrated.

5. WhatsApp

WhatsApp may only be used when the person has provided their number and agreed to receive messages from the identified company in a manner consistent with the purpose. Business-initiated conversations must use an approved template when required, and requests to stop must be honored both within and outside the channel.

Prospecting or commercial offers must not be artificially classified as utility messages. Templates, accounts and numbers may be rejected or suspended by Meta, and the customer must maintain quality, transparency and human support when applicable.

6. LinkedIn and Chrome extension

BdrGo does not authorize scraping, bots, automated messaging, interface modification or any action that violates LinkedIn's terms. An extension or integration may only operate using officially permitted features and with deliberate user action.

The user must hold a legitimate account, respect permissions and not bypass limits. Features may be reduced or removed if the source platform changes its rules or if there is no verifiable authorization.

7. AI, content and identity

• Review instructions, the knowledge base, tone, offers and conditions before starting the campaign.
• Do not have AI impersonate a real person or hide its nature when transparency is necessary.
• Do not generate false claims, nonexistent guarantees, fabricated testimonials or misleading pressure.
• Provide human escalation and stop automation when there is a risk, conflict or request from the recipient.
• Do not use responses to infer sensitive characteristics or make discriminatory decisions.

8. Monitoring and measures

We may analyze metadata, complaints, error rates, blocks and signs of abuse, respecting confidentiality and data minimization. Depending on severity and recurrence, we may issue a warning, limit the pace, pause a campaign, block an integration, request evidence, suspend or close the account.

Imminent risk, fraud, compromised security, a legal order or a serious violation allows immediate action. In other cases, we will seek to notify the customer and provide a reasonable period for correction. The customer may challenge a decision at [email protected].