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Plans and activations

Commercial terms

A simple unit for turning a contact into someone ready for outreach.

Last updated: August 30, 2026 ← Back to the website

BdrGo is the new name of NextWho. References to the former brand in the current documents identify the same platform.

These Terms supplement the Terms of Use. The price, allowance and features confirmed in the Order prevail over the general information on this page for the corresponding subscription.

1. What an Activation is

An Activation is a person enrichment that adds a verified professional email address or the person's own WhatsApp to the deduplicated record. Updating company data alone does not consume an Activation.

An Activation may include, depending on the plan and enabled integrations:

  • capturing, importing and organizing the lead in a list;
  • Chrome extension-assisted capture from authorized sources and accounts;
  • professional data enrichment and validation;
  • AI personalization, research and classification;
  • sending configured emails and follow-ups;
  • WhatsApp templates and messages for eligible contacts who have consented;
  • LinkedIn integration through authorized means;
  • multichannel workflows, response management and movement in Kanban;
  • qualification, disqualification, scheduling and handoff to a CRM or closer.

2. When the allowance is consumed

Consumes one Activation:

  • enrichment that adds a new verified professional email address or the person's WhatsApp;

Does not consume an Activation:

  • a duplicate or an already activated contact;
  • an invalid, suppressed or blocked contact, or one without a usable channel;
  • an unavailable source or technical failure;
  • enrichment without a new actionable channel for the person;
  • company-only updates, replays or resumption of the same job.

The workspace keeps a record of the date, contact and result that consumed the unit. Disputes must be raised within 30 days of the report becoming available, without preventing correction of an error proven later.

3. Reference plans

PlanMonthlyAnnual, paid upfrontAllowance
TrialFreeNot applicable25 Activations, once
StartBRL 1,000/monthBRL 10,800/year100 Activations per month
GrowthBRL 2,500/monthBRL 27,000/year250 Activations per month
ScaleBRL 5,000/monthBRL 54,000/year500 Activations per month

The annual plan offers a 10% discount on 12 monthly payments and retains monthly allowance releases. Campaigns, users, support, integrations and specific conditions are listed on the website and in the Order. Taxes will be handled in accordance with applicable legislation and tax documentation.

4. Allowance renewal and balance

The allowance renews on the subscription's monthly reference date. During the MVP, unused balance does not roll over to the next cycle.

On the annual plan, the full allowance is not released upfront. Cancellation or nonpayment does not convert future allowances into credit or make early execution of the volume enforceable.

5. Extra packages

Extra packages are not available in the MVP. Any future offer will require an explicit price, validity period and acceptance in the Order before any charge.

6. Included costs and reasonable use

The price includes standard use of the features listed in the plan — including enrichment, email, WhatsApp templates, authorized LinkedIn integration, AI and automations — within the allowance, cadences and limits displayed before the campaign runs.

There will be no unexpected pass-through of third-party costs. Premium services, specialized data, media, numbers, domains, warm-up, custom integrations or volumes beyond the limits will only be charged after clear information and acceptance. Abusive use, recursive automation or configurations designed to bypass limits are not included.

7. An Activation is not a promise of a meeting

Payment covers the technology and execution of the journey. There is no guarantee of a response, qualification, meeting, opportunity, revenue or sale. The quality of the customer's list, offer, product, reputation, market and strategy directly influence the outcome.

Meetings actually scheduled do not incur an additional charge under the standard model. Performance-based compensation will only apply if there is a specific addendum defining a valid meeting, attribution, duplication, no-shows, cancellation and the dispute period.

8. Renewal, cancellation and changes

Plans renew automatically on the chosen cycle until canceled. Cancellation prevents the next renewal and does not result in a prorated refund for a period that has begun, except where required by mandatory rights or expressly provided in the Order. The customer may continue using the service until the end of the paid period, subject to security and compliance.

Price or allowance changes will be communicated before the affected renewal. Plan changes may result in a prorated charge or take effect in the next cycle, as disclosed at the time of the change.

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